by Paul F Anderson | Feb 14, 2013
HAPPY VALENTINE’S DAYWelcome to this regular feature here at the Institute, “Covering Disney.” It is here that we explore the history of Walt Disney’s use of the magazine for promotion and exploitation (the preferred method before the Internet...
by Jeremy Marx | Feb 7, 2013
The Campaign Manuals Disney sent out to radiostations, newspapers and theaters not only contained biographies and pre-written articles. They also contained the advertisements that could be submitted. However, they did have rules that needed to be followed....
by Jeremy Marx | Feb 4, 2013 |
It’s time for us to start the second of this ongoing series covering the Campaign Manuals and Press Books of the Disney films and shorts. We gave people the chance to vote on Facebook on which movie to cover next, and after several days we had a...
by Jeremy Marx | Feb 1, 2013 |
I’ve posted a poll over in the Disney History Institute’s Facebook page to see which campaign manual, or press book, should be looked into next. I would recommend everyone head over there and help with this decision. The poll will...
by Paul F Anderson | Jan 27, 2013
PROMOTING OIL WITH OILThe BeginningThis Standard Oil company publication announced the promotional tie-in with Walt Disney with this very attractive (and heart-warming) cover.Enjoy!And check out the flurry of other historians and enthusiasts posting their favorite...
by Paul F Anderson | Jan 26, 2013
In the continuing saga of the Disney characters promoting Standard Gasoline and Products via their popularity I offer up this wonderful piece from the Institute’s archives. The original measures well over six feet tall and was a dealer promotional poster for...
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