INSTITUTE BOOK SHOP OPEN FOR BUSINESS

The DHI Book Shop is now open for business and features a selection of Books, Walt Disney ephemera, Magazines, Paper, and more. Sales will help to support the Institute and ongoing research into Walt Disney's Creative Legacy.
Visit the Disneyland shop at: DHI DISNEYLAND STORE. (Updated 2/25/13)
Visit the Disney book shop at: DHI BOOK STORE. (Updated 2/25/13)

JUST ADDED ABOUT 40 NEW DISNEYLAND ITEMS
FOR SALE IN THE DHI STORE 2/25/13

Monday, April 2, 2012

Holidayland: The Least Photographed Land in the Park



Holidayland: The Least Photographed Land in the Park 
by Todd James Pierce

So, back in the 1950s, what was the least photographed “land” in the park? 

Coming in at SECOND PLACE would be Tomorrowland.  I have boxes of old Disneyland photographs.  Literally, boxes.  I can recreate, moment-by-moment, a trip down the Jungle River.  I can rebuild the castle, one photographic stone at a time.  Sure, people snapped endless photos of Autopia, but the pavilion plaza in Tomorrowland?  Forget about it.  I have very few photos of, say, the Dairy Bar or the Kaiser Hall of Aluminum Fame.  But Tomorrowland is not the least photographed “land.”  That honor goes to a little known, rarely used, mostly forgotten parcel of grass, sand and playground equipment called Holidayland.

So what was Holidayland? 

Here’s the short version.  Holidayland, existing from 1957 to 1961, was situated just beyond the old Indian Village (think present day Haunted Mansion), nine acres that could be rented out for special groups and events.  I’ll give you the long version—with a few surprising details—in a moment.

Up on the blog today are a series of photos taken at Holidayland (probably from winter of 1957/1958) that feature a few Mouseketeers decked out in their cold-weather jackets.  I’m pretty sure that these pics are not press photos to promote Holidayland itself, or even to promote Disneyland.  These, I believe, are advertising stills, originally snapped to showcase the type of playground equipment included in Holidayland. (Notice that in each photo the playground equipment is prominently featured.)  Here’s something else unusual: most of these images include areas that have been hand-painted and hand–tinted.  There are even two versions of the same merry-go-round pic in which the color pattern  has been altered and the flag shapes (obviously hand-painted) are not only changed but facing in different directions.

The Holidayland that people know—if they know any version at all—is the one pictured here: nine-acres of open space, where one could drink beer (yes, beer), play softball and throw horseshoes.  But the Holidayland concept at Disneyland has at least five distinct incarnations.

Take One (1953): The original concept for Holidayland was a turn of the century town park, complete with picnic areas, horseshoe pits, a baseball diamond, and maybe even an open field where a circus could perform.  The park would be located roughly where the Matterhorn stands today.  In a 1953 proposal, the WED design team described Holidayland as a beautiful park that guests would enter by way of a covered bridge.  “Here, pony-drawn surreys and buggies may be rented to trot along a winding country road.  Holidayland is a restoration of bygone Rural America, with its farm houses, barns, fields, gardens, pastures, and livestock.”

Holidayland - July 4, 1959
Take Two (1954): As the WED team designed Disneyland to meet the available space in Anaheim, the “town park” concept quickly fell away.  But a few elements lingered in the 1954 design plans for Disneyland.  In this later version, Holidayland was presented as a picnic and reception area where guests could celebrate children’s birthdays and other holidays.  This smaller version of Holidayland—which, at times, was also called Recreationland—would have two purposes: (a) there would be, essentially, catering spaces that groups could rent out for special events—maybe even for gatherings as small as a family reunion or a special birthday; and (b) the area would also have seasonal decorations, such as a village for Santa and picnic grounds for a traditional Fourth of July picnic.

LA Times, Nov. 25, 1955
Take Three (1955): Four months after Disneyland opened its gates, the name Holidayland was applied to the circus grounds at Disneyland.  I suspect that most people reading this blog know that Walt Disney hosted the Mickey Mouse Club Circus at Disneyland, an event that lasted from late November (1955) until early January (1956).   Now here’s something you may not know: the circus was specifically themed to the celebration of Christmas.  The show included such unusual Yuletide acts as a horse who played “The Bells of St. Mary’s” on a set of chimes, a  choir that sang carols, and the appearance of Santa Claus.  The big top itself was even decked out with seasonal ornamentation including a Christmas tree that was nearly as high as the center pole. 

In the press materials, the circus area (which included the big top and the traveling wagons) was called “Holidayland.”  But, don’t just take my word for it.  Check out this clipping from the LA Times (Nov. 25, 1955), in which the reporter writes: “Holidayland was a roaring success.”

Holidayland Picnic Tent
Take Four (1957): In June of 1957, Disneyland opened the nine-acre version of Holidayland—the one you see pictured here.  It was located, in part, where the large show buildings for Pirates and the Mansion are located today.  One of the park’s restaurant lessees (the Red Wagon Inn) served food out in the big candy-striped tent, often arranged into a lunch package that included a bottomless mug of beer.  Adults had the option of playing baseball, volleyball, joining in on a tug-of-war game, or even throwing horseshoes.  Children could enjoy a large playground area—with equipment that was fashioned to resemble icons of Disneyland.  The covered slides looked just like the Conestoga wagons in Frontierland.  The climbing structure—with its wooden drawbridge and spires topped with flags—resembled Sleeping Beauty’s Castle.

From the start, Holidayland had problems.  Lots of them.  There weren't enough bathrooms to accommodate those guests with bottomless mugs of beer.  Drunk guests entered the main areas of Disneyland and spoiled the atmosphere for families on vacation.  As Holidayland  was designed primarily for adults, the area sat empty during the workweek and was only booked for weekend events.  There was also the expense: though organizations and companies in the late 1950s could easily round up 5,000 (or even 10,000) people for a Holidayland picnic, the economic recession of 1959 and 1960 proved disastrous for the least photographed land at Disneyland. 

Holidayland 1960s, with construction in background
In 1961, Holidayland served its final picnic lunch.  In the years that followed, the area remained empty, the grounds largely untended.  In the photo to the left, you can see a neglected Holidayland structure, with its faded exterior and torn posters at the back of the building.  It wasn’t until the construction of New Orleans Square (in the mid-1960s) that the structures in Holidayland disappeared.  Part of the area was needed for the Pirates show building, another part would soon be needed to house the creepy creeps of the Haunted Mansion.

Take Five (1980s):  Even with the massive show structures for Pirates and Mansion occupying part of the old Holidayland real estate, there was still a good chunk of unused land in the old picnic grounds.  In the early 1980s, as EPCOT Center and World Showcase were being constructed in Florida, the Imagineers floated an idea that would resurrect one of the earliest concepts attached to Holidayland.  They proposed to develop an international village—similar in presentation to the World Showcase at EPCOT Center—where festive holiday cultures would be celebrated year round.  The area would be called World Holiday Land.

World Holiday Land Concept (copyright Walt Disney Company)
The revamped "land" would include small squares themed to the architecture of London and Paris, as well as Norway and Germany.  The London area would feature a medieval show, the German area would have an Oktoberfest-style beer gardens.  I could tell you more about World Holiday Land, but there’s already an excellent article about it online written by Jim Hill.  He even brings out a planning map (with many detail shots) that shows how these unique international areas would fit into the existing footprint of Disneyland.

OK, that’s all I got for today.  I hope you enjoyed the old photos of Holidayland.  Post up some comments below.  I’ll be back next Monday with another article.


(Update -- April 10 -- There's a second part to this article on Holidayland which is now live -- Click HERE.) 

COMPLIMENTARY MATERIAL: To see more material on this topic, go to our Comp Material page at: Least Photographed Land

13 comments:

  1. This comment has been removed by the author.

    ReplyDelete
  2. Let me add a quick note to my own post. I'm fairly sure that the five Mouseketeer pics presently don't appear anywhere else online. If they do, I couldn't find them. The other Holidayland shots I've owned for years, so I'm sure they are new, never-before-published. But I did find one other pic from the Mouseketeer set, obviously from the same shoot. You can find it here, on Matterhorn's site:

    http://matterhorn1959.blogspot.com/2009/08/holidayland-with-mousekeeters-in-color.html

    ReplyDelete
  3. Fantastic pics AND story - great to learn more about this little-known land. Thanks!

    ReplyDelete
  4. These are great, Todd!
    Thank you so much for sharing the images history.

    ReplyDelete
  5. Great article. That last photo with the forlorn little yellow building must have been taken in the middle of 1962. You can actually see the Haunted Mansion facade building under construction in the background.

    Here's a factoid for hypergeeks. If you could go back in time, and you entered that big circus tent, and you went to the exact center and looked straight up, about 15 or 20 feet above you is the point where, in the future, your doombuggy swerves to the left at the top of the stairs and begins to swing around toward the Endless Hallway. The Conservatory, the Endless Hallway, most of the limbo loading area, and most of the Grand Ballroom are all within the perimeters of the tent's location.

    ReplyDelete
  6. Love reading about the old disney parks! Keep them coming! :)

    ReplyDelete
  7. The Blue Jackets the MMC mice were made by Shanhouse,the jackets can be seen during "Roll Call"
    BTW been looking for the MMC Circus Patches,found one a year ago and didnt have the money to pick it up,,,,anybody have the patches or costumes from the MMC circus,,,David

    ReplyDelete
  8. I remember going there in 1959. My father's company was the main contractor for the Matterhorn and this was a celebration. My only memories from the event are: eating lunch; my mother not being there (she was in the hospital) and doing a circle dance with the Indians under the big top.

    ReplyDelete
  9. Phillip,

    Did your dad work for American Bridge? Or Wheeler and Grey?

    ReplyDelete
  10. Another great relic of Holidayland v.3 (1955) is the original long ticket for the Santa Fe and Disneyland Railroad. There is a series of tabs, in sequence from each station, representing the lands you would pass through on your round trip journey. Between Fantasyland and Tomorrowland is a tab for Holidayland.

    Doug Marsh

    ReplyDelete
  11. Thanks, great story!

    ReplyDelete
  12. As I was reading this, it hit me that New Orleans Square is where the Nightmare Before Christmas characters in relation to the Haunted Mansion. The plot of the movie could have easily been used as a springboard for a World Holiday Land had it existed back then.

    ReplyDelete