DAY TEN-by Paul F. Anderson

Now for something totally different here at the Institute. A truly unique exploitation idea for the Disney live-action film That Darn Cat (1965). This “Holiday Fun Book” was a give away from J.C. Penney, but was also sponsored by several other companies: Luden’s Candies, Purina Cat Chow, Scriptip Pens by Scripto, Wink from Canada Dry, and Yamaha Sportcycles. It is a 24-page, 8.5″ x 5.5″ booklet, with nice stylized artwork for D.C. and his holiday world. Few have survived, as I’ve only run across three or four in the last twenty-five years. As the film is not considered a seminal Disney work, my guess is not a lot of them were saved and there certainly isn’t a heavy demand for the item. Still, it is a nice, oddball Disney Christmas item.

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